How do I get into Product Management?

The Path to Product Management – By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?” I thought that was a fascinating question. My instinct was to reply “No, of course not!” But then again,…

The “Why” behind your product roadmap

– By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done. Roadmaps are great at showing a direction, but they often don’t tell the story of…

Product roadmap essentials

– By Boston Women in Product – The product roadmap frames every task and is the lifeblood of delivering a successful product. Boston Women in Product has been considering the importance of mastering the product roadmap as a critical responsibility of the product manager. Imagine if you could engage industry experts in an informative dialog…

Serve fewer markets. Win more deals.

– By Sarela Bliman-Cohen – Reprinted with permission from the Product Management and Strategic Marketing Blog The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review…