Product and Pricing Strategies to Realize Customer Value

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value? Designing products, improving product quality, ensuring product delivery, setting…

Product Management Mentorship, an Essential Career Tool

by Lynne Levy – One of the most critical moments in my career as a product manager was when I was a junior product manager. I had emerged from a meeting with engineering where they tore my requirements apart, and became angry and emotional in the process. I walked into my VP’s office (Jim) after…

Common Pitfalls for First Time Product Manager

by Ashima Dua – When you’re first starting out in Product Management, it can be easy to fall into common misconceptions and pitfalls. Navigating through uncharted territory can make anyone unsure of what to do or who to reach out to, so some growing pains are bound to happen. Here are some pitfalls most first…

Career Fair

BPMA 2nd Annual Career Fair a Big Hit!

by Ashima Dua – On March 27th BPMA held its second annual career fair at WeWork Central Square (located at 625 Massachusetts Ave, Cambridge MA). The evening was a packed house of companies and job seekers meeting each other, networking and learning more about the Product scene in Boston! The career fair kicked off in…