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Value: The Lynchpin in Agile Product Management

Contributed by Ellen Gottesdiener You’d think the topic of value would be straightforward when it comes to agile product management and ownership. After all, early and continuous delivery of value is the first principle in the Agile Manifesto. And yet, value is not easily defined, qualified, quantified, or agreed upon. With many smart, experienced folks…

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Interview: Leading Agile Teams with More Strategic Requirements

Interviewed by Jim Gallant Products are product managers’ babies, so it’s hard to fault them when they can’t avert their gazes from their children’s features. But according to John Mansour, founder and managing partner at Proficientz, a firm that has developed and delivered product management (PM) training since 2001, this brand of single-minded devotion will…

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Interview: Leveraging the Jobs-to-be-Done Framework

Interview by Saikrishna Chavali Bob Moesta is one of the original innovators around the Jobs-to-be-Done (JTBD) framework. As his foreword to an equally awesome book, Intercom on Jobs-to-be-Done, emphasizes, “It’s helped me create and launch more than 3,200 products and services to date, with many more to come.” Intercom, Basecamp & WeChat among many other…

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How Mature is the Product Management at Your Company?

Contributed by Brian Lawley As Product Management has evolved and matured as a profession many companies now realize that it is a critical strategic driver for their business. They understand that without a responsible central point of contact that is well-informed about the market, competition, customer needs and trends their products may fail short-term or…

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Leading as a Product Manager

Those who know me, know that I absolutely love being a Product Manager. This role provides the opportunity to be creative, problem solve, have front row access to our customers and work with a team to build something quite incredible that solve real problems. I have learned, though, that product management takes more than documenting…