Serve Fewer Markets. Win More Deals.

by Sarela Bliman-Cohen Reprinted with permission from the Product Management and Strategic Marketing Blog The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review a couple…

The Best Product Managers are Great Communicators

Interviewed by Oksana Reznichenko Dinneen Grably graduated from Bridgewater State University with B.S. in Business Marketing and started her career as a press attaché and assistant director in communication for the Massachusetts Secretary of State at State House in Boston. She has a unique combination of business expertise and coaching proficiency, allowing her to relate…

Product Management Memory Lane with Alyssa Dver

Contributed by Saikrishna Chavali Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a…