Migrating Customers to New Technology, Products, Platforms

by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions. Not all Migrations are The…

What does it take to be a great Product Manager?

by Roger Snyder – Recently, 280 Group conducted the largest survey of its kind amongst Product Management professionals. With nearly 1700 participants, we learned which skill sets product managers score strongly on and which are areas for improvement. Source: 280 Group | Product Management Skills – Benchmark Report 2019 This survey set out to better…

Product and Pricing Strategies to Realize Customer Value

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value? Designing products, improving product quality, ensuring product delivery, setting…