7 Lessons Learned: Rebuilding Our Product UI

Contributed by John Zilch This past year, our team embarked on a journey to build a better experience for our customers through an updated user interface with better dashboards and data insights. As a Product Manager, I hadn’t taken on a product refresh of this proportion in my career. Today, with the new changes released…

Product Innovation in Agile

Contributed by Hugh Beyer Agile and innovation. Cats and dogs. Chocolate ice cream and white shirts. Some people say these things just don’t go together. I’m going to say they can and do, but let’s acknowledge the problem first: there is nothing in Agile methods which are particularly going to help you think long-term, strategically,…

Why SCRUM Fails the Artist

Contributed by Nicole Reineke I find myself struggling with the recommendations of extremist SCRUM practitioners. The idea of paring everything down to a minimum set of customer-value features, then continually iterating those down to their bare bones (as an extremist view of the SCRUM methodology might suggest) is interesting, but not always the best way…

An Introduction to Usability Testing

Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…