Product Innovation in Agile

Contributed by Hugh Beyer Agile and innovation. Cats and dogs. Chocolate ice cream and white shirts. Some people say these things just don’t go together. I’m going to say they can and do, but let’s acknowledge the problem first: there is nothing in Agile methods which are particularly going to help you think long-term, strategically,…

6 Steps to Achieve Product Success

  Products can be approached in a variety of ways, ultimately leading to the same outcome.  But is that outcome actually the same?  We end up with a product that reflects the customer needs and end-users are engaging with the product.  Success, right? What isn’t apparent is the work leading up to the product launch…

An Introduction to Usability Testing

Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…