Eye on the Horizon

Contributed by Jim Bodor There is a great discussion thread on Quora.com right now about how product managers write specs. It’s full of useful tips for the everyday practice of product management, highlighting the tactics we all use to create great new products. Reading it, though, I was struck by one thought: sometimes even the best…

An Introduction to Usability Testing

Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…