6 Steps to Achieve Product Success

  Products can be approached in a variety of ways, ultimately leading to the same outcome.  But is that outcome actually the same?  We end up with a product that reflects the customer needs and end-users are engaging with the product.  Success, right? What isn’t apparent is the work leading up to the product launch…

How to Ignore Customer Requests

All the product management experts and lean gurus tell you to understand your customers, listen to them closely, and tailor your offerings to their needs. Pragmatic Marketing has been preaching this for years. Hell, my blog used to be called “User-Driven.” Being close to your customers has become such a mantra for product managers that…