A Rearview Mirror for Your Product Roadmap

How the past can provide context for your future plans For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people. We gathered so much insight, so many great examples, and so many pithy quotes that…

The “Why” behind your product roadmap

– By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done. Roadmaps are great at showing a direction, but they often don’t tell the story of…

Serve fewer markets. Win more deals.

– By Sarela Bliman-Cohen – Reprinted with permission from the Product Management and Strategic Marketing Blog The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review…

Visualizing the Business Case

Contributed by Joseph Raynus You spent a lot of hours developing a Business Case for a product that, in your view, matches organization’s strategic goals and objectives with proposed solution targeted to provide great benefits to your company. In your Business Case you described how product will grow, how to align resources, and what budget…

Learning from Lean Canvas

Contributed by Jim Bodor At WGBH Digital, we have been using the tools of the entrepreneur to create better digital products for public media. Ash Maurya is an author, speaker and digital consultant who recently visited WGBH to talk about his latest book and a tool he’s created called the lean canvas. A lean canvas is…

Roadmaps: Starting the Conversation

Contributed by Lisa Underkoffler Product roadmaps are a critical tool for most companies, but the importance of a roadmap can remain a mystery to many people outside of product. There seems to be some magic associated with creating a successful roadmap. There is. It’s in all of the discussions you have to understand and set…