Being the Early Bird or Second Mouse to Market

Contributed by Emera Trujillo Timing is everything. When it comes to launching a new product or feature, there are a myriad of factors to consider: resource allocation, speed to market, pricing models, marketing efforts, competition, seasonality, etc.  But an important, often ignored, consideration is whether it is better for that product or feature to be…

3 Ways to Shine as a Product Manager

Contributed by Tom Huntington When was the last time you really blew it? When have you nailed it? Product managers are changing jobs every few years, so we really need to know what it takes to shine. Twenty-five product executives tackled these issues at a recent breakfast meeting in order to sketch out how to be…

An Introduction to Usability Testing

Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…

Is Your Competitive Analysis on Life Support?

Contributed by Marianne Slight How does your organization manage competitive intelligence? Who gathers it and from where? How is it disseminated and to whom? Where’s your own no-go line and is it the same as your employer’s? Our organizations are usually deliberate about collecting and sharing CI, but many of us don’t have an overall…