Interview: Leveraging the Jobs-to-be-Done Framework

Interview by Saikrishna Chavali Bob Moesta is one of the original innovators around the Jobs-to-be-Done (JTBD) framework. As his foreword to an equally awesome book, Intercom on Jobs-to-be-Done, emphasizes, “It’s helped me create and launch more than 3,200 products and services to date, with many more to come.” Intercom, Basecamp & WeChat among many other…

How Mature is the Product Management at Your Company?

Contributed by Brian Lawley As Product Management has evolved and matured as a profession many companies now realize that it is a critical strategic driver for their business. They understand that without a responsible central point of contact that is well-informed about the market, competition, customer needs and trends their products may fail short-term or…

Redefining Your B2B Customer

Contributed by John Mansour Most B2B organizations view “customer” and “user” as one in the same. But the fact is, even though products are built for users and marketed to buyers, they ultimately have to deliver value that meets the customer organization’s strategic business goals overall. With this in mind, redefining your target customer is…

Visualizing the Business Case

Contributed by Joseph Raynus You spent a lot of hours developing a Business Case for a product that, in your view, matches organization’s strategic goals and objectives with proposed solution targeted to provide great benefits to your company. In your Business Case you described how product will grow, how to align resources, and what budget…

Learning from Lean Canvas

Contributed by Jim Bodor At WGBH Digital, we have been using the tools of the entrepreneur to create better digital products for public media. Ash Maurya is an author, speaker and digital consultant who recently visited WGBH to talk about his latest book and a tool he’s created called the lean canvas. A lean canvas is…

7 Lessons Learned: Rebuilding Our Product UI

Contributed by John Zilch This past year, our team embarked on a journey to build a better experience for our customers through an updated user interface with better dashboards and data insights. As a Product Manager, I hadn’t taken on a product refresh of this proportion in my career. Today, with the new changes released…

5 Ways to Recognize a Great Product Manager

Contributed by Ellen Gottesdiener If you’ve been a product manager for a few years, you already know what I’m about to say. Product management is a tough yet deeply rewarding job. The most successful product managers share these traits: They are well versed in their products They stay attuned to their customers They can lead…