performance

Statistical Factors that Contribute to High Performance on Product Teams

Contributed by Greg Geracie Actuation Consulting has been conducting research on what separates high performance product teams from the pack. Over the last five years our surveys, coupled with regression analysis by an independent statistician, have helped us to identify over 25 statistically significant contributors to success on product teams. To learn about our latest…

John-Mansour-1

Interview: Leading Agile Teams with More Strategic Requirements

Interviewed by Jim Gallant Products are product managers’ babies, so it’s hard to fault them when they can’t avert their gazes from their children’s features. But according to John Mansour, founder and managing partner at Proficientz, a firm that has developed and delivered product management (PM) training since 2001, this brand of single-minded devotion will…

moesta

Interview: Leveraging the Jobs-to-be-Done Framework

Interview by Saikrishna Chavali Bob Moesta is one of the original innovators around the Jobs-to-be-Done (JTBD) framework. As his foreword to an equally awesome book, Intercom on Jobs-to-be-Done, emphasizes, “It’s helped me create and launch more than 3,200 products and services to date, with many more to come.” Intercom, Basecamp & WeChat among many other…

product-management-statistics

How Mature is the Product Management at Your Company?

Contributed by Brian Lawley As Product Management has evolved and matured as a profession many companies now realize that it is a critical strategic driver for their business. They understand that without a responsible central point of contact that is well-informed about the market, competition, customer needs and trends their products may fail short-term or…

b2bcustomer

Redefining Your B2B Customer

Contributed by John Mansour Most B2B organizations view “customer” and “user” as one in the same. But the fact is, even though products are built for users and marketed to buyers, they ultimately have to deliver value that meets the customer organization’s strategic business goals overall. With this in mind, redefining your target customer is…