Opportunity Makers: How can mentorship open doors?

  Have you found yourself striving to “know everything,” driven by the belief that doing so will open doors to the senior title, the c-level, the major business breakthrough? Good for you! Now focus that energy from “knowing everything” to knowing the right things. Write 3 specific steps down that will get you from here…

8 Strategies for Better Product Marketing

Rethinking Product Marketing Part 2 Contributed by Steve Robins Done right, product marketing can make a tremendous impact on the organization by providing market insight, guiding strategic direction, and developing compelling messaging – while contributing to sales enablement, marketing campaigns, sales tool development, content creation and much more.  A few months ago, the BPMA’s Product Executives Forum…

Marketing Challenges

6 Product Marketing Challenges

Rethinking Product Marketing Part 1 Contributed by Steve Robins Several months ago, members of BPMA’s Product Executives Forum gathered to discuss the challenges and opportunities of product marketing in today’s rapidly changing environment, particularly those related to sales and product management.  Take a look at the challenges that we identified below.  Do you see any themes that…

7 Tips for Nailing Your Next Case Study

Case studies are sort of like table salt. Not always the most exciting tool in your arsenal, but when they’re missing, you definitely notice. Why is that? Because they’re so necessary. When done right, case studies are the best way to support your marketing claims in a scalable, direct way. Which is why they should…

5 Sales Alignment Misfires and How to Avoid Them

Contributed by Lisa Dennis Getting Sales Enablement right isn’t a sure thing. There are many different views of what it should and should not be. Expert advice abounds – as well as expert definitions. Two good definitions that carry a lot of weight in the technology space are IDC’s: Getting the right information into the…

Propose a Session at ProductCamp Boston

Contributed by Steve Robins Have you ever had a nagging question that you just couldn’t answer? How to get product and engineering teams to work more closely? How to advance your career? What agile means for product managers? What’s the big deal with big data? You can help yourself – and your colleagues – to…