ProductCamp Boston 2018

What to Expect at ProductCamp 2018, the World’s Largest Crowdsourced Product Management & Product Marketing Conference. By Steve Robins, President of ProductCamp Boston, on behalf of the ProductCamp organizing team – Sarela Bliman-Cohen, Sue Amsel, Maria Ferrante, Kate Theriault, and Dan Mackey. Register today for ProductCamp Once again, the world’s largest product management and product marketing…

The (Really) Big Picture of Online Lead Generation Marketing

Contributed by Brad Shorr There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. The Internet Marketing Lead Generation Ecosystem infographic was created by Straight North to help online marketers visualize all of the potential elements of an online campaign, and perhaps more important, how…

Interview: Leading Agile Teams with More Strategic Requirements

Interviewed by Jim Gallant Products are product managers’ babies, so it’s hard to fault them when they can’t avert their gazes from their children’s features. But according to John Mansour, founder and managing partner at Proficientz, a firm that has developed and delivered product management (PM) training since 2001, this brand of single-minded devotion will…

How Mature is the Product Management at Your Company?

Contributed by Brian Lawley As Product Management has evolved and matured as a profession many companies now realize that it is a critical strategic driver for their business. They understand that without a responsible central point of contact that is well-informed about the market, competition, customer needs and trends their products may fail short-term or…

The Value of Networking

Contributed by Cait Porte It’s not about what you know, it’s about who you know. Boston is a “small” city – everyone knows each other. And when you limit it to the product space, it becomes even smaller. The BWP (Boston Women in Product) has been thinking about the value of joining the product community…