vision

Backlog Refinement Takes You from Vision to Value

Contributed by Ellen Gottesdiener and Jeff Sutherland Deliver Value Sooner Backlog refinement prepares your backlog for development. Investing in doing this well helps you deliver sooner, can double your productivity, and builds strong collaboration—the backbone of high performance teams. We find that Product Owners and development teams need advanced skills and training in backlog refinement.…

Guiding Light

The Simple Guide to Product Management

Contributed by Cynthia Andre In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5. Other jobs on the list included Data Scientist, Tax Manager and HR Manager. Unlike many of those jobs, product management is known for its nebulous career pathing…

b2bcustomer

Redefining Your B2B Customer

Contributed by John Mansour Most B2B organizations view “customer” and “user” as one in the same. But the fact is, even though products are built for users and marketed to buyers, they ultimately have to deliver value that meets the customer organization’s strategic business goals overall. With this in mind, redefining your target customer is…