The “Why” behind your product roadmap

– By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done. Roadmaps are great at showing a direction, but they often don’t tell the story of…

Product roadmap essentials

– By Boston Women in Product – The product roadmap frames every task and is the lifeblood of delivering a successful product. Boston Women in Product has been considering the importance of mastering the product roadmap as a critical responsibility of the product manager. Imagine if you could engage industry experts in an informative dialog…

Redefining Your B2B Customer

Contributed by John Mansour Most B2B organizations view “customer” and “user” as one in the same. But the fact is, even though products are built for users and marketed to buyers, they ultimately have to deliver value that meets the customer organization’s strategic business goals overall. With this in mind, redefining your target customer is…

Visualizing the Business Case

Contributed by Joseph Raynus You spent a lot of hours developing a Business Case for a product that, in your view, matches organization’s strategic goals and objectives with proposed solution targeted to provide great benefits to your company. In your Business Case you described how product will grow, how to align resources, and what budget…

Product Innovation in Agile

Contributed by Hugh Beyer Agile and innovation. Cats and dogs. Chocolate ice cream and white shirts. Some people say these things just don’t go together. I’m going to say they can and do, but let’s acknowledge the problem first: there is nothing in Agile methods which are particularly going to help you think long-term, strategically,…

Why SCRUM Fails the Artist

Contributed by Nicole Reineke I find myself struggling with the recommendations of extremist SCRUM practitioners. The idea of paring everything down to a minimum set of customer-value features, then continually iterating those down to their bare bones (as an extremist view of the SCRUM methodology might suggest) is interesting, but not always the best way…

Eye on the Horizon

Contributed by Jim Bodor There is a great discussion thread on Quora.com right now about how product managers write specs. It’s full of useful tips for the everyday practice of product management, highlighting the tactics we all use to create great new products. Reading it, though, I was struck by one thought: sometimes even the best…