How Mature is the Product Management at Your Company?

Contributed by Brian Lawley As Product Management has evolved and matured as a profession many companies now realize that it is a critical strategic driver for their business. They understand that without a responsible central point of contact that is well-informed about the market, competition, customer needs and trends their products may fail short-term or…

8 Strategies for Better Product Marketing

Rethinking Product Marketing Part 2 Contributed by Steve Robins Done right, product marketing can make a tremendous impact on the organization by providing market insight, guiding strategic direction, and developing compelling messaging – while contributing to sales enablement, marketing campaigns, sales tool development, content creation and much more.  A few months ago, the BPMA’s Product Executives Forum…

Marketing Challenges

6 Product Marketing Challenges

Rethinking Product Marketing Part 1 Contributed by Steve Robins Several months ago, members of BPMA’s Product Executives Forum gathered to discuss the challenges and opportunities of product marketing in today’s rapidly changing environment, particularly those related to sales and product management.  Take a look at the challenges that we identified below.  Do you see any themes that…