How to Ignore Customer Requests

All the product management experts and lean gurus tell you to understand your customers, listen to them closely, and tailor your offerings to their needs. Pragmatic Marketing has been preaching this for years. Hell, my blog used to be called “User-Driven.” Being close to your customers has become such a mantra for product managers that…

The Dividing Line: Project and Product

Inevitably, if you work as a product manager, it can be assumed that you have done project management to some degree in your role. Additionally, you may have worked in a department without a designated project manager, making it necessary for you to take on more project ownership outside of your core product responsibilities. This…

Hell No, You Don’t Need an MBA

One question I get quite often from would-be product managers is “should I get an MBA?” This is usually followed by “should I get certified?” and “do I need an engineering degree?” I know there are many who will disagree, but I’m going to tell you that, no, you don’t need any of those, and…