Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. This year, the Business of Software Conference USA is in Boston, Oct 1-3 at…
– By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. There are many ways to deliver your requirements to your engineers but none is more effective than user stories. Why? Dale Carnegie…
Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…
Contributed by John Mansour In B2B, the ultimate goal of interviewing target customers, existing customers included, is to align your organization (top to bottom) with the needs of your customer organizations (also top to bottom) to ensure you’re consistently delivering value where it matters most. But all too often, customer interviews never get beyond the users…
Contributed by John Zilch I’ve always remarked that product management is a difficult role to dress for. One moment I’m in a conference room surrounded by marketing and sales managers wearing cufflinks and sports coats. The next, I’m in a scrum room with developers in concert tee shirts. In jeans and a sweater, I’m only…
