An Introduction to Usability Testing

Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…

Cracking the Code on Customer Interviews

Contributed by John Mansour In B2B, the ultimate goal of interviewing target customers, existing customers included, is to align your organization (top to bottom) with the needs of your customer organizations (also top to bottom) to ensure you’re consistently delivering value where it matters most. But all too often, customer interviews never get beyond the users…