3 Ways to Shine as a Product Manager

Contributed by Tom Huntington When was the last time you really blew it? When have you nailed it? Product managers are changing jobs every few years, so we really need to know what it takes to shine. Twenty-five product executives tackled these issues at a recent breakfast meeting in order to sketch out how to be…

7 Tips for Nailing Your Next Case Study

Case studies are sort of like table salt. Not always the most exciting tool in your arsenal, but when they’re missing, you definitely notice. Why is that? Because they’re so necessary. When done right, case studies are the best way to support your marketing claims in a scalable, direct way. Which is why they should…

How to Ignore Customer Requests

All the product management experts and lean gurus tell you to understand your customers, listen to them closely, and tailor your offerings to their needs. Pragmatic Marketing has been preaching this for years. Hell, my blog used to be called “User-Driven.” Being close to your customers has become such a mantra for product managers that…

Cracking the Code on Customer Interviews

Contributed by John Mansour In B2B, the ultimate goal of interviewing target customers, existing customers included, is to align your organization (top to bottom) with the needs of your customer organizations (also top to bottom) to ensure you’re consistently delivering value where it matters most. But all too often, customer interviews never get beyond the users…