5 Ways to Recognize a Great Product Manager

Contributed by Ellen Gottesdiener If you’ve been a product manager for a few years, you already know what I’m about to say. Product management is a tough yet deeply rewarding job. The most successful product managers share these traits: They are well versed in their products They stay attuned to their customers They can lead…

8 Strategies for Better Product Marketing

Rethinking Product Marketing Part 2 Contributed by Steve Robins Done right, product marketing can make a tremendous impact on the organization by providing market insight, guiding strategic direction, and developing compelling messaging – while contributing to sales enablement, marketing campaigns, sales tool development, content creation and much more.  A few months ago, the BPMA’s Product Executives Forum…

Why SCRUM Fails the Artist

Contributed by Nicole Reineke I find myself struggling with the recommendations of extremist SCRUM practitioners. The idea of paring everything down to a minimum set of customer-value features, then continually iterating those down to their bare bones (as an extremist view of the SCRUM methodology might suggest) is interesting, but not always the best way…