Mentorship and expectations

The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life Directing your own life can be equally exciting and daunting thing to do. Oftentimes we may feel stuck and need a little push on the way. It seems like…

The (Really) Big Picture of Online Lead Generation Marketing

Contributed by Brad Shorr There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. The Internet Marketing Lead Generation Ecosystem infographic was created by Straight North to help online marketers visualize all of the potential elements of an online campaign, and perhaps more important, how…

Backlog Refinement Takes You from Vision to Value

Contributed by Ellen Gottesdiener and Jeff Sutherland Deliver Value Sooner Backlog refinement prepares your backlog for development. Investing in doing this well helps you deliver sooner, can double your productivity, and builds strong collaboration—the backbone of high performance teams. We find that Product Owners and development teams need advanced skills and training in backlog refinement.…

The Simple Guide to Product Management

Contributed by Cynthia Andre In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5. Other jobs on the list included Data Scientist, Tax Manager and HR Manager. Unlike many of those jobs, product management is known for its nebulous career pathing…