shakespeare

Why SCRUM Fails the Artist

Contributed by Nicole Reineke I find myself struggling with the recommendations of extremist SCRUM practitioners. The idea of paring everything down to a minimum set of customer-value features, then continually iterating those down to their bare bones (as an extremist view of the SCRUM methodology might suggest) is interesting, but not always the best way…

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An Introduction to Usability Testing

Contributed by Cait Porte Usability testing is one of the areas I encourage my product management team to focus on. As the Director of Product Management and Consumer Experience for an Ecommerce company, it is extremely important that we base our decisions on data, not opinions. One of the ways we collect this data is through…