The “Why” behind your product roadmap

– By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done. Roadmaps are great at showing a direction, but they often don’t tell the story of…

Serve fewer markets. Win more deals.

– By Sarela Bliman-Cohen – Reprinted with permission from the Product Management and Strategic Marketing Blog The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review…

Interview: Leading Agile Teams with More Strategic Requirements

Interviewed by Jim Gallant Products are product managers’ babies, so it’s hard to fault them when they can’t avert their gazes from their children’s features. But according to John Mansour, founder and managing partner at Proficientz, a firm that has developed and delivered product management (PM) training since 2001, this brand of single-minded devotion will…

Interview: Leveraging the Jobs-to-be-Done Framework

Interview by Saikrishna Chavali Bob Moesta is one of the original innovators around the Jobs-to-be-Done (JTBD) framework. As his foreword to an equally awesome book, Intercom on Jobs-to-be-Done, emphasizes, “It’s helped me create and launch more than 3,200 products and services to date, with many more to come.” Intercom, Basecamp & WeChat among many other…

Visualizing the Business Case

Contributed by Joseph Raynus You spent a lot of hours developing a Business Case for a product that, in your view, matches organization’s strategic goals and objectives with proposed solution targeted to provide great benefits to your company. In your Business Case you described how product will grow, how to align resources, and what budget…