Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are…

Am I a Product Manager or a Product Owner? Part 2

By Ellen Gottesdiener   Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With…

Am I a Product Manager or a Product Owner? Part 1

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. On a panel I participated on this very topic, the presenters had different, sometimes contradictory perspectives.…

7 Ways of Creating and Sustaining an Agile Product Roadmap

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I define the term product to refer to a software application, system, device, service, or a combination that…

Doing Things that “Do Scale”

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help…

Is MVP Dead?

Is Minimum Viable Product Dead?  – By Don Stoddard   Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead?  There are numerous articles now about MVP and why it no longer works.  Much of the discussion centers around the misuse and confusion of the words “minimum” and…