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Interview: Leading Agile Teams with More Strategic Requirements

Interviewed by Jim Gallant Products are product managers’ babies, so it’s hard to fault them when they can’t avert their gazes from their children’s features. But according to John Mansour, founder and managing partner at Proficientz, a firm that has developed and delivered product management (PM) training since 2001, this brand of single-minded devotion will…

moesta

Interview: Leveraging the Jobs-to-be-Done Framework

Interview by Saikrishna Chavali Bob Moesta is one of the original innovators around the Jobs-to-be-Done (JTBD) framework. As his foreword to an equally awesome book, Intercom on Jobs-to-be-Done, emphasizes, “It’s helped me create and launch more than 3,200 products and services to date, with many more to come.” Intercom, Basecamp & WeChat among many other…

Visualize

Visualizing the Business Case

Contributed by Joseph Raynus You spent a lot of hours developing a Business Case for a product that, in your view, matches organization’s strategic goals and objectives with proposed solution targeted to provide great benefits to your company. In your Business Case you described how product will grow, how to align resources, and what budget…

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Learning from Lean Canvas

Contributed by Jim Bodor At WGBH Digital, we have been using the tools of the entrepreneur to create better digital products for public media. Ash Maurya is an author, speaker and digital consultant who recently visited WGBH to talk about his latest book and a tool he’s created called the lean canvas. A lean canvas is…

start convo

Roadmaps: Starting the Conversation

Contributed by Lisa Underkoffler Product roadmaps are a critical tool for most companies, but the importance of a roadmap can remain a mystery to many people outside of product. There seems to be some magic associated with creating a successful roadmap. There is. It’s in all of the discussions you have to understand and set…

design

7 Lessons Learned: Rebuilding Our Product UI

Contributed by John Zilch This past year, our team embarked on a journey to build a better experience for our customers through an updated user interface with better dashboards and data insights. As a Product Manager, I hadn’t taken on a product refresh of this proportion in my career. Today, with the new changes released…