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The (Really) Big Picture of Online Lead Generation Marketing

Contributed by Brad Shorr There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. The Internet Marketing Lead Generation Ecosystem infographic was created by Straight North to help online marketers visualize all of the potential elements of an online campaign, and perhaps more important, how…

8 Strategies for Better Product Marketing

Rethinking Product Marketing Part 2 Contributed by Steve Robins Done right, product marketing can make a tremendous impact on the organization by providing market insight, guiding strategic direction, and developing compelling messaging – while contributing to sales enablement, marketing campaigns, sales tool development, content creation and much more.  A few months ago, the BPMA’s Product Executives Forum…

Marketing Challenges

6 Product Marketing Challenges

Rethinking Product Marketing Part 1 Contributed by Steve Robins Several months ago, members of BPMA’s Product Executives Forum gathered to discuss the challenges and opportunities of product marketing in today’s rapidly changing environment, particularly those related to sales and product management.  Take a look at the challenges that we identified below.  Do you see any themes that…

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7 Tips for Nailing Your Next Case Study

Case studies are sort of like table salt. Not always the most exciting tool in your arsenal, but when they’re missing, you definitely notice. Why is that? Because they’re so necessary. When done right, case studies are the best way to support your marketing claims in a scalable, direct way. Which is why they should…