Breaking into PM

Wondering how to “crack the code” for a career in Product Management?  Whether you’re a newbie in the job market or transitioning from a different role, here are some tips from seasoned Product Managers. Top 10 Pieces of Product Management Career Advice – By Kimberly Berls As product managers, we all have lots of questions…

How To Determine Market Definition and Sizing

Your shiny new product is almost ready and the Chiefs want to know:  How many people will buy it?  Who will buy it?  What’s the revenue forecast?  Feel like you’re throwing a Dart against a Roulette Wheel? Get your facts first, and then you can distort them as much as you please.    – Mark Twain,…

The (Really) Big Picture of Online Lead Generation Marketing

Contributed by Brad Shorr There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. The Internet Marketing Lead Generation Ecosystem infographic was created by Straight North to help online marketers visualize all of the potential elements of an online campaign, and perhaps more important, how…