Your Good Friends in Customer Success

Contributed by Paul Ressler The SaaS software business continues to develop with a new functional role, and in many cases a functional department, has developed – Customer Success.  There are a variety of ways that Customer Success as a service can be packaged and sold, all the way from being included in the basic offering…

Cracking the Code on Customer Interviews

Contributed by John Mansour In B2B, the ultimate goal of interviewing target customers, existing customers included, is to align your organization (top to bottom) with the needs of your customer organizations (also top to bottom) to ensure you’re consistently delivering value where it matters most. But all too often, customer interviews never get beyond the users…