7 Tips for Nailing Your Next Case Study

Case studies are sort of like table salt. Not always the most exciting tool in your arsenal, but when they’re missing, you definitely notice. Why is that? Because they’re so necessary. When done right, case studies are the best way to support your marketing claims in a scalable, direct way. Which is why they should…

The Ugly Truth About Product Marketing Content

Hear me out, product marketers. Your content? It might be a problem. If you’re like many PMMs, you’re probably observing a huge, trendy wave of emphasis on content marketing. It costs 62% less than traditional marketing and generates roughly 3 times as many leads (Aberdeen Group.) And product marketers? We’re all shrugging because of course, we’ve been making content forever. We had this down…