Product and Pricing Strategies to Realize Customer Value

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value? Designing products, improving product quality, ensuring product delivery, setting…

Product Management Mentorship, an Essential Career Tool

by Lynne Levy – One of the most critical moments in my career as a product manager was when I was a junior product manager. I had emerged from a meeting with engineering where they tore my requirements apart, and became angry and emotional in the process. I walked into my VP’s office (Jim) after…