How to Ignore Customer Requests

All the product management experts and lean gurus tell you to understand your customers, listen to them closely, and tailor your offerings to their needs. Pragmatic Marketing has been preaching this for years. Hell, my blog used to be called “User-Driven.” Being close to your customers has become such a mantra for product managers that…

Hell No, You Don’t Need an MBA

One question I get quite often from would-be product managers is “should I get an MBA?” This is usually followed by “should I get certified?” and “do I need an engineering degree?” I know there are many who will disagree, but I’m going to tell you that, no, you don’t need any of those, and…

How to Break Into Product Management

Recently, the BPMA held its annual Career Night. Our panel of industry experts interacted with over 100 product people, answering questions and offering advice on how to get that first product management job, and what to do when you get there. Based on a show of hands, the vast majority of attendees were people with…